|Adobe Digital Marketing Summit EMEA Kicks Off|
|Tuesday, 15 May 2012 02:10|
Today, our sold-out Digital Marketing Summit EMEA kicks off in London with several compelling keynotes and sessions led by industry luminaries and Adobe executives, as well as a series of key announcements.
For starters, we released the latest in our series of Adobe Digital Index reports on the digital marketing industry. The Digital Index is designed to provide marketing, e-commerce, and retail executives with critical, data-driven insights. The latest report examines how global website traffic and engagement differ when the visitor is on a tablet, smartphone or PC. The report had several key findings, including the following:
We also made a trio of announcements related to our Web Experience Management solution and Adobe CQ web content management software, part of the Adobe Digital Marketing Suite. The advances cover the areas of cloud, e-commerce, and social communities, and expand our offerings in the market:
We are also excited to announce a digital analytics package to help marketers act on big data, as well as a privacy solution for digital advertisers and publishers.