The COVID-19 pandemic has taken its toll on arts and culture in a major way. 组织已经关闭了他们的大门, concerts and 事件 have been postponed or cancelled, everyone has hunkered down at home for more than 12 months. The impact of this has been devastating on arts organizations and their employees as well as the general public.
As we wait for everyone to get their doses of the COVID-19 vaccine and the world gets moving again, this is a good time for organizations to examine their arts marketing. It may seem counter-productive, since most organizations have no 事件 to market at this time. It is wise to develop strategies to keep organizations visible, so that when the world re-opens the public will want to return.
This 市场营销工具 is designed as a resource to provide information on a variety of marketing strategies and techniques. Click the dropdowns below to learn more.