Rafael Viñoly’s design for 787 Eleventh Avenue revealed
A Hell’s Kitchen automobile dealership is growing up, literally. New York YIMBY shared our rendering of 787 Eleventh Avenue’s office expansion, designed by architect Rafael Viñoly. The expansion to the eight-story building will add two stories and 86,000 square feet, bringing the building’s total square footage to more than 500,000. We also created renderings of the interior, which include 24-foot ceilings, oversized windows and a 12,000-square-foot roof deck for the office tenants. Viñoly shared that he is honored to be on the project, stating that “the opportunity to combine the building’s historic architecture with a sleek and modern design is one I could not pass up.”
Wanted: Design-build teams for the Javits Center’s expansion
This month, The Real Deal shared that the state issued a request for qualifications for the $1 billion expansion of the Jacob K. Javits Convention Center. The state is seeking a design-build partnership, which lets a landlord sign one contract with a party that handles both the design and construction of a project. Back in January, Governor Andrew Cuomo announced the 30-year-old center will add 1.2 million additional square feet to accommodate a growing demand for convention space, according to amNewYork. See our rendering of what the center’s expansion could look like:
Former rental building at 146 Willow Street to be marketed as single-family home
According to The Wall Street Journal, a townhouse at 146 Willow Street that was previously divided into seven units is being converted into a single-family home. The news comes just a week after a Brooklyn Heights apartment building went on the market as a single-family home, pointing to a potential trend in apartment conversion projects. The Real Deal added that Shahrzad Khayami of AscentSeven paid $6.8 million for the building in 2014 and spent two years restoring the building’s facade, and rebuilding the interior, which can be seen in our rendering here:
L.A.’s Metropolis welcomes four-legged friends
Earlier this month, the Los Angeles Times shared an article on dog-friendly apartments and condos in sunny Los Angeles. Included on the list of properties that welcome man’s best friend is Metropolis, a new condo development that will feature a dog park, as well as grooming and washing stations. Our rendering of the dog park, which is currently under construction, is featured in the article, as well as in the syndicated piece from The Virginia Gazette.
It’s not every day we get to design a custom-wrapped food truck for a national tour – but that’s exactly what we did for Autodesk’s BUILD X campaign, which launched in Boston this spring. Autodesk, which makes design software used by architects, contractors, and structural engineers, is breaking out of the office and hitting the road to see what real construction teams want and need.
BUILD X is a national tour that is designed to spread awareness and appreciation for construction projects, acknowledging and giving back to the construction community at large. As part of this tour, Autodesk hopes to provide those on site further insight into Autodesk and the tools it has to offer that can help the construction community continue to BUILD the world around us.
To help Autodesk craft a BUILD X campaign that was effective and impactful, we created a brand platform that would appeal to the construction community, inspire outreach and provide a solid foundation from which to further develop the BUILD X brand. From the wrapped food truck and t-shirts to the lunch boxes and napkins, we designed every detail to be part of the BUILD X brand and made the experience of getting a visit from the BUILD X truck one that was visually arresting and all-encompassing. The logo was inspired by the bold, condensed and masculine typefaces typical of construction site typography. We brought in a textural aspect to reinforce the feel of the site, while the skew of the logo animates it with motion and energy, alluding to the tour. Once the logo was designed, we created a short animation of a white delivery vehicle transforming into the final BUILD X food truck, which was included in a social media campaign surrounding the BUILD X launch.
“The Neoscape team brought our BUILD X vision to life. They understood our goals and helped us create the BUILD X Food Truck campaign that is fun, accessible, energizing and unique,” said Sarah Hodges, Director of Construction Business Line at Autodesk, with whom we worked to implement the BUILD X campaign. “The food truck tour lets us interact directly with the people who are out there day and night building residential, healthcare, commercial buildings and more.” As part of the campaign, Autodesk also launched an interactive online campaign, through which visitors to the BUILD X website can nominate and vote for their project to be a stop on the tour. So far, the tour has visited construction sites all over Greater Boston.
To get people excited for the launch – and to encourage them to vote to have the truck visit their construction site – we created a film that explains what the BUILD X campaign is all about:
So what did the construction crew win? A stop from the BUILD X food truck means free lunch from local favorite Roxy’s Grilled Cheese, packaged up in take-away lunch boxes that recall the nostalgia of construction site from years ago. We also worked with the Autodesk team to create branded BUILD X swag to give out on site – like stickers, carpenter pencils, t-shirts and hard hats. No stop along the tour was complete without giveaways, including gift certificates and iPads with a BUILD X case. So how can your construction team get a visit from the BUILD X food truck? Nominate your project here and it will be added to the BUILD X leaderboard. After your site is posted, get everyone to vote! Those projects with the most votes will win a breakfast or lunch visit from the BUILD X truck.
The purpose of the BUILD X campaign was to inject fun into the jobsite and to show appreciation for the construction community while introducing them to the resources Autodesk has to offer. Keep a look out for the BUILD X truck while it’s on the go, and if you see it you can use the #GoBuildX hashtag to let us know! We’re looking forward to seeing how Autodesk continues to help teams BUILD X together.
Finding a way to tell a story through a memorable campaign is the goal for every project we work on at Neoscape, and it’s a process that yields the best results when we work across our various areas of expertise.
“That might mean our 3D team is enhancing graphic design work or our filmmakers bring a new perspective to an interactive project,” says founder Rob MacLeod. “Our clients, employees and the company as a whole benefit from this collaborative process.”
Whether we’re using new technology like virtual reality to market a luxury redevelopment in Washington D.C. or mocking up ads for a mixed-use development, we partner with clients to determine the project’s unique brand and how to best reach the right audience.
That was our approach as we began working with Urban Visions, a developer of sustainable real estate that is creating a new southern gateway to Seattle. Located on the edge of the city, the mixed-use development is a seven-building, seven-acre property with more than 1.2 million square feet of office space. Urban Visions is looking for tenants to partner with in the development and design process, so that the result is custom.
The project isn’t going to be a typical office park – and neither is its name: the single letter –S. “We wanted people to hear about S and be enticed to learn more. They might ask, ‘What’s that?’ because they can tell it’s a really unique offering. Neoscape helped us create the logo and provide messaging along with ads and a website that would match the project’s unique brand,” says Broderick Smith, vice president of Urban Visions.
To answer the question “What is S?” we needed to find the right thematic balance while embracing the project’s location – both its historically industrial neighborhood as well as access to the water. The campaign was an opportunity for our 3D and graphic design teams to collaborate, bringing their strengths together to create a digital mockup and work together during the process to bring the design to life. The result was a series of three ads with different themes that explore the most important elements of the project.
First, we took a macro approach and emphasized the themes of nature, sustainability and how Seattle is part of the brand identity.
In the second ad, we wanted to address the themes of transportation, since the project is highly accessible and will serve as an entry point to the city.
The third ad we designed addresses who will be working at S, offering a glimpse at everyday life in the building.
“One of the reasons we chose to work with Neoscape is that they create memorable images and messages. We couldn’t get their work out of our minds. That’s what we wanted for this project – to create an ad campaign that would leave a mark and keep people asking about S,” Smith said. As a series, the ads work to address the key themes behind Urban Visions’ plan for S while embracing what makes the project unique. For a mixed-use development with so much to offer potential tenants, focusing on the possibilities and creating a bold graphic will grab a reader’s attention, leaving them with a memorable image and a desire to find out “What is S?”
Jono Harris is a post production designer, vfx and compositing specialist and all round vfx mixologist. He’s recently joined Squint’s studio having worked at several other well-known vfx and sfx studios around the globe.
Tell us a bit about what you do and what your role at Squint involves.
I am heading up a new post production and visual effects team at Squint/Opera which combines practical special effects with computer generated visual effects. We will be focussing on film, television and advertising and embracing every aspect of vfx design. It’s not just vfx though its about squeezing out all the creativity in our people via various tools and mediums, vfx just happens to be one of our strengths.
You grew up with both parents working in film; your Dad runs his own sfx company and your Mum was head of film production at the BBC. What was the experience like for you as youngster and how has it shaped your own path into the world of film?
It was brilliant really. They were always busy but it was a lot of fun. My Dad’s special effects company was very close to my school so I used to hang out there a lot, wiring pyrotechnics and turning on gas bottles. My school plays were full of pyrotechnics and dry ice and I used to play a lot of practical jokes with sugar glass bottles and rubber bricks, which was always fun.
Did your Dad’s company work on anything we’ve heard of?
Yeah, they did a lot of stuff for British TV in the 80s and 90s, especially shows like London’s Burning, Hornblower, Casualty, Bugs, Demsey and Makepiece and more recently Dr Who and Poldark.
Tell us about your own journey into vfx? Was it shaped much by your experiences growing up?
I first knew I wanted to be a vfx artist when I was 15, my Dad took me to a BKSTS (British Kinematograph, Sound and Television Society) seminar at Pinewood studios, all the greats were there including the legendary Ray Harryheusen. I knew there and then it was what I wanted to do, after that, all my studies at school and university were focused on helping me get into the industry.
You’ve been working in the industry since 2007, tell us about some of your highlights so far...
After graduating and leaving my Dad’s business, I focussed on compositing. It was great seeing things for the first time, before anyone else and being able to travel around the world and work. I got the privilege to work in some great studios such as ILM and Weta on films like Harry Potter and Superman: Man of Steel.
Now, I am often back on set working with my Dad’s company, helping to combine more practical special effects with computer generated wizardry. For me this is the dream, combining the best of both worlds.
What made you decide to come to Squint?
I already knew Jules and Ollie (Chief Executive and Chief Creative Director and two of the co-founders of Squint/Opera), we decided it was something we wanted to do. Squint has just launched it’s own TV series, Messy Goes to Okido and has been working with film in various forms for over ten years, much of the software and skills are transferable so it made it a lot of sense. Working on feature films and tv is a bit different but the aim is to bring some of the lessons from the film-industry to Squint and vice-versa. For example, the pipeline is slightly different but we have been developing a system where we can switch processes for different types of clients.
What post-production techniques get you most excited?
Anything that combines practical elements with leading-edge computer generated effects. In the studio, we have also been using motion controlled sfx elements for vfx.
Is there anyone you have met or worked with who has particularly inspired you?
I met Dennis Muren at a BBQ in Vancouver recently. He’s just a legend, he’s done it all, 9 Oscars and is a really nice guy.
You haven’t been working with Squint long but already you have some exciting projects in the pipeline, tell us more about these.
I can’t say much at the moment but we have projects on the go with the BBC and Channel 4.
We've been working on a project to inhabit a row of disused railway arches just off Tanner Street in London Bridge, adjacent to the highly reputable Maltby Street market, and we've now been given the keys!
After mourning the loss of the Doodle Yard at Parkgate Road we hope to be able to recreate something emulating its atmosphere. We will be filling the chasm of space with a mix of vibrant independent businesses without disturbing the original Victorian architecture. The project will also provide benefits to the local community through the generation of a weekday and evening economy.
Work on the site is due to start soon - we'll let you know when the magic happens...