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The following news articles are geared toward students and other professionals.
Design Visualization Firms
Get to Know Jason Addy, San Francisco Production Lead Print E-mail
Tuesday, 02 May 2017 20:06

As art director and production lead of Neoscape San Francisco, Jason manages not only the creative production teams, but also the internal resources necessary to support the studio’s growth. In this key strategic role, he is instrumental in extending the Neoscape brand and culture to the West Coast, creating a world-class studio that fosters our core values of collaboration, drive, and creativity. Jason thrives on client partnerships, and they in turn rely on his creative instinct to find and deliver the best solutions for their business challenges. Working for over a decade in the industry, Jason is expert at using his artistic abilities to create clean, sophisticated work that tells project stories with impact. His intimate knowledge of the local market, years of production and management experience, and exceptional client service—combined with his familiarity with Neoscape—make him the perfect fit to lead Neoscape San Francisco.

Jason first worked at Neoscape in 2011 as senior digital artist, where he directed several of the Boston studio’s visualization teams, mentored junior artists, and created some of Neoscape’s most beautiful work. He was the team lead on film and 3D illustration production for a number of Safdie Architects’ most complex international developments, including Chongqing and Altair. Before joining Neoscape Boston, Jason honed his architectural visualization skills at HMC Architects and WLC Architects, both in southern California. He was also a corporal in the United States Marine Corps from 2001 – 2005. Most recently, Jason was production director for a visualization studio in the San Francisco Bay Area.

Jason’s work has been recognized with numerous awards including the American Society of Architectural Illustrators’ prestigious Hugh Ferriss Memorial Prize in 2013 for his 3D illustration of over,under’s Museo Maya de America project. He also received an ASAI Award of Excellence in 2011 and has had several images featured in Ballistic Publishing’s Exposé series. From 2009-2013, Jason served as editor for cgpress.org, researching and creating new content, writing software reviews, and updating the site with new content. He is also currently a senior lecturer at California College of the Arts where he teaches 3D visualization and storytelling, with a focus on architecture and design.

Jason spends most of his weekends hiking, camping, shooting photos of landscapes—and generally being inspired by California’s great outdoors. There may also be a few IPAs and a little rye whiskey involved. He and his wife Angel (whom he met while working at Neoscape Boston) share a dog named Mo and a cat named Gordon. He loves anything mid-century, and lastly, he’s a Pittsburgh Penguins hockey fan, which makes for some interesting rivalries with the New York and Boston studios.

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Neoscape Opens San Francisco Studio Print E-mail
Friday, 28 April 2017 13:50

San Francisco, California (May 1, 2017) — Neoscape, a creative communications agency for architecture and real estate, today launched a new studio in San Francisco, expanding its presence from Boston and New York to the West Coast. Jason Addy, a Neoscape veteran and former director of production at Steelblue, will head the office as art director and production lead.

“San Francisco is a natural fit for Neoscape—it’s a city with like-minded people who are forward-thinking and innovative. We thrive in that type of environment,” said Rob MacLeod, Neoscape president and founding partner. “The energy, vitality, and curiosity of San Francisco are inspiring. As an experienced player in the real estate marketing field, we have helped clients in all major markets through a wide array of market cycles—always with the caveat that we reserve the right to make our work better. We believe a studio in San Francisco will, in turn, do just that: make Neoscape better.” Neoscape’s full-service business model, housing all creative disciplines under one roof, fosters a unique creativity that will continue to flourish when surrounded by the fresh perspective found in San Francisco.

Jason Addy began his career with Neoscape in 2011 as senior digital artist, where he directed several of the Boston studio’s visualization teams, mentored junior artists, and created some of Neoscape’s most impactful and beautiful work. During his time with Neoscape, he received the American Society of Architectural Illustrators’ prestigious Hugh Ferriss Award. Jason’s return to his California roots has provided a wonderful opportunity for Neoscape’s West Coast expansion. His intimate knowledge of the local market, years of production experience, and exceptional client service—combined with his familiarity with Neoscape—make him the natural choice to help extend the Neoscape brand and culture to the San Francisco area. Here, he will lead a world-class studio that fosters the agency’s core values of collaboration, drive, and creativity.

“I am thrilled to be back at Neoscape—a place where ideas are fostered and encouraged, and the people working here truly embrace creativity,” says Jason Addy. “From the day that I started working at Neoscape in 2011, I immediately admired the sense of family and camaraderie in the studio. I am so pleased to be a part of that community again and spread the Neoscape experience to the West Coast. San Francisco, and the West Coast as a whole, provides all sorts of exciting opportunities for Neoscape. The real estate market has continued to show growth and has proven time and again that beautiful visualization and clever marketing help sell buildings.” Since Jason has been on the West Coast, he has directed visualization efforts for a number of notable local projects and looks forward to bringing Neoscape’s unique creative vision to many more.

About Neoscape
Established in 1995 and headquartered in Boston and New York, Neoscape is a creative studio that leverages a broad range of creative and technical expertise to support property marketing for discerning clients around the world. Neoscape clients include Tishman Speyer, Hudson Pacific, Autodesk, Equity Office, Pelli Clarke Pelli Architects, AECOM, and Studio Gang.
The Neoscape San Francisco studio will be co-located with our partner InkHouse at 550 Montgomery Street.

For more information, please visit neoscape.com or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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Choose Your Own VR Adventure Print E-mail
Thursday, 20 April 2017 16:02

As technology advances, so does the array of devices available for viewing content. Each has its pros and cons, offering unique features or added benefits for telling visual stories. With so many choices out there, how do you know which device is best for your VR project? In the following infographc, we break down some of the top devices available on the consumer market today, including our favorites.

Need help making sense of the growing number of options? Interested in learning how we can help bring your real estate story to life in VR? Get in touch.

 

VR_img_FINAL_optimized

Click here to experience Neoscape VRXTM.

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Alexander Court’s unspoken luxury makes big statement with 185K SF Akin Gump lease Print E-mail
Thursday, 06 April 2017 19:31

Luxury has become an overused term in marketing. So instead of harping on an overused term, we let the gorgeous architecture, the location in the Capitol’s Central Business District, and class leading efficiency tell the story of Alexander Court – along with choosing new mediums to do so. The good news: it worked! Akin Gump Strauss Hauer & Feld LLP has officially signed on as anchor tenant at Alexander Court with a 17-year, 185K SF lease.

Every project is an untold story, and the story of Alexander Court is luxury. Our assignment was to create a brand identity for Rockrose Development Corp.’s Alexander Court in Washington, D.C., where two existing buildings will be expanded and joined by a beautiful atrium atop the brand new, 815,000-square-foot office tower (replacing 2000 L Street), designed by Pelli Clarke Pelli. The project positively exudes luxury – from the tiniest of design details to the sumptuous glass façade—and we needed a campaign to subtly, yet impactfully, tell that story. The materials didn’t need to be loud and in your face to attract the audiences we wanted; they needed, rather, an air of quiet elegance and sophistication.

For example, we created an Alexander Court look-book with a linen cover – something you wouldn’t normally use for marketing commercial space. It was a high-end touch, representative of the offering itself, and designed intentionally to reflect that quality of luxury. From the moment prospects touched the brochure, it was clear that Alexander Court was something special.

But our multi-sensory approach was not just analog. We created a virtual reality app that allows the prospective tenant to virtually explore the 12-story atrium, simulating the experience of walking through the space and creating their own journey in a curated environment. The goggles surround their eyes and they only see the magnificent atrium around them – it feels real.

In this case, virtual reality made it even easier for potential tenants to visualize the completed development. How will the atrium look and where will the buildings connect? What will it feel like when you walk into the building that was once two separate structures? And yes, why should a potential tenant choose Alexander Court over a new office building in D.C.? The value provided is much more than that of a gimmick. It has been the perfect complementary element, adding a unique “wow” factor to our Alexander Court marketing tool kit.

“The effective marketing has been a significant part of how successful we have been with getting interest from potential tenants and ultimately securing this lease with Akin Gump,” said Avison Young’s Will Stern. “The virtual reality component has been a critical piece of art in our arsenal of tools. We use the VR to show prospective tenants what the building will look like, when we don’t have a building yet to show. It shows them what is coming and why they should choose this building over others. Our marketing materials are spectacular.”

In addition to the virtual reality and linen-wrapped look-book, the marketing strategy for Alexander Court comprised a full-service campaign that includes brand identity, renderings, brochure, visual presentation, website and a film.

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Neoscape Projects in the News: January Print E-mail
Tuesday, 14 February 2017 19:43

Brickell Flatiron’s 24-hour pour

The foundation has been laid for Miami’s Brickell Flatiron Condominiums. This month, The Real Deal reported that general contractor Moss & Associates orchestrated a 24-hour continuous pour of the tower’s foundation – set to become one of the tallest residential towers in the United States. Renowned developer Ugo Colombo told Curbed Miami that, “Once complete, Brickell Flatiron will be a retreat in the center of one of the most desirable parts of Miami.”  Multi-Housing News detailed that the 64-story building’s rooftop will offer residents 360-degree panoramic views of Biscayne Bay and the city’s downtown. Get a peek of this spectacular view in our rendering above.

 

Click here to view the embedded video.

 

Set to transform downtown Boston , Bulfinch Crossing is under construction

Set to become one of the largest mixed-use developments in the Boston region, we collaborated with The HYM Investment Group, LLC and National Real Estate Advisors, LLC to bring the iconic Bulfinch Crossing to life crafting the name and visual identity behind the mega-project.  January marked the official construction launch of the project, which made headlines in Bisnow, Boston Herald, Commercial Property Executive and BLDUP as details about the  the 2.9-million-square-foot mixed-use project were released. Bulfinch Crossing will span two city blocks and feature six buildings, 812 residential units, 1.2 million square feet of office space, a 200-key hotel and 85,000 square feet of street-level retail and restaurant space. We joined HYM and National at the January launch event, where guests took in the film we created. As Banker and Tradesman noted, our virtual reality experience was also part of the launch and helped attendees imagine the spectacular views to come. The groundbreaking was a major milestone for the City of Boston as Bulfinch Triangle is one of the largest mixed-use developments ever permitted on city grounds. Courtesy of Boston City TV, you can see footage of the ceremonial “sledgehammering” attended by Mayor Martin J. Walsh. If the newly released film and virtual reality experience weren’t enough, Curbed Boston shared a new batch of renderings we created for the project. Take a look at how Bulfinch Crossing will transform downtown Boston in our film.

 

Neoscape_SafdieJewel_16_HerofromBridge_V6_FINAL_WEB

 

Who will design Changi Airport’s future Terminal 5?

What’s up next for the seventh busiest airport in the world? Terminal 5. A global contest has kicked off to determine which firm will design the ambitious terminal, which will be the largest part of the airport’s transformation. According to The Jakarta Post, top contenders for the coveted spot are rumored to include DP Architects, Grimshaw Architects, Safdie Architects, Heatherwick Studio, engineering company AKT II and KPF. Quoted in The Architects’ Journal, a Changi Airport Group spokesperson shared that the shortlist should be announced in coming months. The airport’s $1.7 billion Project Jewel which we created renderings for also made headlines last month.

 

RiyadhMetro_Platform

 

Tunneling of the Riyadh Metro reaches a new milestone

Set to revolutionize transportation in Saudi Arabia, January saw the completion of tunneling for Line 3 of Riyadh Metro. Last month, Metro News reported that Line 3 – built by the ArRiyadh New Mobility – will be the longest of the Metro’s six lines with 22 stations and 47 trains in service. The first of these trains arrived in Riyadh this past November. Imagine yourself as a new Metro rider by taking in the project through our rendering above.

 

Click here to view the embedded video.

 

Self-driving car company parks itself at Boston’s Innovation and Design Building

We’re looking forward to calling another new innovative company our neighbor. Boston Business Journal reported this past month that nuTonomy, a Cambridge-based software developer of self-driving cars, will park itself in Boston’s Innovation and Design Building. The company’s new 4,185-square-foot digs will be conveniently positioned right near its testing area in the Raymond L. Flynn Marine Park. According to Bisnow, you may see a nuTonomy self-driving car on the street sooner than you think. The company has started to test their automobiles’ abilities to learn local signage and road markings on certain streets in Boston. We worked with IDB owner and developer Jamestown on the building’s branding and created a film to show off what makes the building – also our home – a great place to work.

 

Click here to view the embedded video.

 

Doha Metro set for a transformative year

According to Qatar Rail officials, the Doha Metro is expected to meet a number of milestones in 2017. Doha News reports that by year’s end, Qatar Rail will transition from a rail developer to a rail operator with Doha Metro being 70 percent complete. Construction Week Online shared that Qatar officials are pushing for the timely completion of Doha Metro, with all track installations planned for completion by 2018. A first-phase operational launch is set for 2020 involving three lines – Red, Green and Gold. Want to envision a ride underground in Qatar? Check out our film.

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Copyright © 2017. Robert Hewitt | Clemson University professor of Landscape Architecture.
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