Each year, Graphic Design USA honors the best graphic design work in the industry with the annual American Graphic Design Awards. For the 53rd year, the organization has identified the most talented designers and effective campaigns, and we’re proud to be included among the winners. Whether we’re designing a luxury lookbook or ads for the new southern gateway to Seattle, we strive to put forth work that we are excited by and proud of. This year’s winning projects include Urban Visions’ “S” ad campaign, the Alexander Court lookbook and website and Northwood Investors’ 100 Broadway website. Here’s a look at the story and design behind each:
Urban Visions “S” Ad Campaign
With the intention of creating a project as the southern gateway to Seattle, Urban Visions set out to develop ‘S,’ a mixed-use, seven-building, seven-acre project with more than 1.2 million square feet of office space. But the Urban Visions team didn’t want ‘S’ to be labeled as a typical office park – as a result, we worked with the team on an ad campaign together that was anything but typical. In creating a brand identity that would entice people to ask “What is S?” we needed to find the right thematic balance while embracing the project’s location – both its historically industrial neighborhood as well as access to the water. The result was a series of three ads with different themes that explore the most important elements of the project. For the first, we took a macro approach and emphasized the themes of nature and sustainability while integrating Seattle into the brand’s identity. Addressing the theme of transportation, the second ad showcased the project as a highly accessible entry point to the city. The third ad and its theme centered on curiosity, offering a glimpse into everyday life in the building.
Alexander Court Lookbook and Website
We worked with Rockrose Development Corp. on the redevelopment of Alexander Court, a trophy office development located just outside of Washington D.C.’s Central Business District and designed by Pelli Clarke Pelli. Our challenge was to show off the luxury nature of this project across every marketing medium, which we did through our website design (also a winner of a GDUSA American Web Design Award) and lookbook. Beyond the website, we created renderings of both the interior and exterior of the building to showcase its size and amenities. Our film, lookbook, brochure and virtual reality app also highlight these amenities, giving viewers a multi-platform, multi-media experience of the 1 million-square-foot office tower that feels sleek and sophisticated.
Located in the center of Lower Manhattan, 100 Broadway has been transformed by Northwood Investors into a state-of-the-art, newly renovated building. We designed the building’s website in order to showcase the amazing opportunity for tenants at 100 Broadway: a rare, boutique full-floor office presence combined with a tenant-exclusive elevator lobby, protected views of downtown’s historic architecture and a new all-glass entrance with the lobby renovated to its original elegance. The website successfully highlights 100 Broadway’s architectural elegance, historical integrity, modern features and tremendously desirable amenities and transit access by design.
390 Madison Avenue secures first post-renovation tenant
This month, Bisnowrevealed that Hogan Lovells will be 390 Madison Ave’s first tenant following the building’s dramatic overhaul. The law firm is currently negotiating a 200,000-square-foot stake with building owner Clarion Partners. Crain’s New York reported that the building has undergone substantial renovation work, including removing entire floors to increase the ceiling heights of the once-cramped office spaces. Renovations are set to be completed by early next year. See our rendering of the building above.
The Doha Metro has reached another milestone. The National has confirmed that Qatar Rail has completed the 111 kilometers of tunneling work required to deliver the first phase of the project. The end of tunneling means that the first phase of the major project is now more than 50 percent complete. The Doha Metro is set to become the world’s largest metro station and is slated for completion in 2020. Check out our film above for a preview of the Metro in action.
Assembly Row’s condo sales soar a year before opening
This month, Curbed Boston reported that more than 45 percent of Assembly Row’s condos have been spoken for after just eight weeks of pre-sales. Collaborative Companies, the marketing firm charged with selling the condos, says that some units have traded for more than $1,000 per square foot – a historic price for the neighborhood. The condos will be part of a larger, 13-floor development that includes retail and a 159-key Autograph Collection Marriott. Interested in what life at Assembly Row would be like? Our film above offers a first look at the experience.
Verizon and workspace provider Regus announced a deal earlier this year that would relocate Verizon employees into Regus co-working spaces in 47 cities across the U.S. According to Real Estate Weekly, the first move-ins happened this summer at Regus’ 230 Park Avenue location. Other tenants in the 34-story tower include analytics firm Reed Elsevier and mattress maker Casper. Verizon’s move to 230 Park Avenue comes after Monday Properties reintroduced this iconic NYC building. We created the film above to illustrate the building’s transformation over time.
Canadian Embassy consolidates with move to 237 Park Avenue
Just in time for the United Nations General Assembly this September, news broke that the two Canadian offices had plans to conjoin their offices at 237 Park Avenue. The Permanent Mission of Canada to the United Nations and the Consulate General of Canada signed on to a new lease and 77,000 square feet of space, according to Commercial Observer. According to city records, RXR Realty purchased the 1.2-million-square-foot building in October of 2013 for $810 million and spent $50 million on renovations thereafter. During the renovation and repositioning process we collaborated with RXR Realty to share how 237 Park Avenue had transformed through a film, highlighting the building’s new identity and its modern, minimal look and feel.
We are thrilled to announce that Messy goes to Okido has officially been picked up for a second series by CBeebies!
Eye Present and DHX Media have been hard at work making sure Messy goes to Okido is reaching all far corners of the world, with Series One being snatched up by broadcasters in Australia (ABC4 Kids), China (IQIYI), France (Piwi+), Spain (RTVE Clan), English Canada (Family Jr), French Canada (Telemagino), South Korea (EBS), Russia (Carousel), the Middle East (E-Junior) and soon to be available on Amazon Prime (Germany & UK) as well as on DVD (by Dazzler).
Not to mention the release of Messy Monster talking plush toys now available at Argos, Amazon and other retailers and the upcoming Messy Music app which will be out later this year.
So watch this space for more news on the upcoming Series Two.
For us, and everyone that loves Messy goes to Okido, this is bala-bala-brilliant news.
We are excited to announce that digital agency Rancon has officially joined Squint/Opera. Founded in 2002, Rancon has 10 specialist software developers and has created over 100 apps, games and VR experiences for major clients including Sony, HP, BBC and Channel 4. Rancon apps have been number one in over 16 countries.
Squint/Opera and Rancon have been working together successfully for a few years now, so the merger felt like the next logical step. Having a mix of game designers, film makers, animators, graphic designers and VFX artists under one roof allows us to go beyond the possibilities of traditional agencies. Over the last eighteen months together we have delivered five digital exhibitions for museums, built two large-scale immersive sales suites for developers in New York and Hong Kong, launched a ground-breaking infrastructure planning map for the GLA and 5 virtual reality films and visualisations for architects.
Squint/Opera’s renowned design and storytelling skills combined with Rancon’s track record for delivering award-winning digital products across multiple platforms will mean an expanded offer for clients and many exciting opportunities to develop R&D-led products and services that will disrupt the market. We are already working on several VR products and believe these will be real game changers.
Vulcan begins construction on 1255 Harrison Street apartments
The Puget Sound Business Journal shared this month that Vulcan Real Estate is starting construction on a full-block apartment project at 1255 Harrison Street, a project that will result in 384 apartments and a way to promote cleaner water in Lake Union, Washington. This development comes as an addition to the three buildings in South Lake Union that Vulcan is finishing. Runberg Architecture Group is designing the complex. See our rendering above.
Long-term lease secured at former New York Times building
229 West 43rd St, also known as the former New York Times Building was in the news in August after securing a new tenant, Outstanding Hospitality Management Group. According to Bisnow NY, Outstanding Hospitality Management Group signed a 12,000-square-foot, 15-year lease at the Kushner Companies’ famed building. The site will be the location of American Market, a food hall from celebrity chef Todd English. Real Estate Weekly shares that with this deal, Kushner Cos. has now fully leased its 250,000-square-foot retail condo in the New York Times Building, which it purchased in 2015. Other tenants will include the 49,000-square-foot Gulliver’s Gate, the 60,000-square-foot National Geographic exhibit and the first brick-and-mortar location for Los Tacos No. 1. See our rendering of the building above.
Valve moves to Lincoln Square expansion
Popular gaming developer Valve has leased space at the Lincoln Square office tower, which is currently under construction. In an article, Downtown Bellevue shared our rendering of the development and reported that Valve has leased 225,000 square feet on floors 11-19. This new location increases the company’s footprint in the city by about 100,000 square feet, putting Valve “on the list of the largest companies in terms of office space in downtown Bellevue,” said Jim Melby, president of Kemper Development Company. Valve plans to move into the new space in May 2017.
Boston Landing MBTA station makes progress
In a Boston Landing update from Wicked Local Allston, steel frames are rising along the Massachusetts Turnpike for the development’s station with an expected opening date of April 2017. Hailed as an example for the future of public infrastructure, the NB Development Group is overseeing the construction of the commuter rail station as part of the Boston Landing project, where New Balance recently opened its world headquarters. The station will open alongside a 275-unit apartment complex, a boutique hotel, the practice facility for the Boston Bruins and Celtics and a track and field complex.