This week we are getting to know Hao La, an art director in our New York studio. Hao’s career at Neoscape has been pretty cool – he was hired as an intern in 2006 and has never left (and we don’t want him to!). He works in renderings, animation, and art directing, and also worth noting is that he is proficient in pingpong. Hao is inspired by other designers and filmmakers as well as photography. And while he loves art direction and Neoscape, he would consider accepting an offer to play the narrator in a “Fight Club” remake if the opportunity presented itself. Learn more about Hao here:
What are some of your responsibilities as an art director at Neoscape?
As an art director, my role at Neoscape is to work with a team of visualization digital artists, designers and editors to translate clients’ concepts, ideas, and messages into images and motion pictures. Besides that, my other responsibility is to nurture young artists through teaching and team building.
We understand you studied animation and graphic design in college. How has your background in these subjects helped you in your role as art director?
Graphic design and animation are my two favorite subjects. I find many common interests and connections in both fields. Studying graphic design and animation has definitely helped me not only in understanding the design principles but also using one to support another. Things I learned from design such as color theory, layout, typography, photography, compositions…are often the essential tools when I create images or produce an animation.
Where do you turn for design inspiration?
I usually look up to other successful designers and film makers for inspiration. That way I could learn from them as well, from the good to the bad and make the works even better. Sometimes, I take photography, look through some design books or watch random movies. And if it was at the right time, ideas and inspirations would spark instantly. If not, then I’d repeat the process.
Imagine you’re chosen to star in a remake of your favorite movie. What movie is it and what character do you play?
I would love to play the narrator in “Fight Club” the movie.
What is your favorite family holiday tradition?
My favorite holiday is Vietnamese New Year or Tet. It’s a three-day holiday at the start of the lunar calendar. As a kid, I would get to wear brand new clothes, receive good fortune money from parents and give wishes of health, happiness, and longevity to family members. The holiday food and sweets are also amazing. Even though the tradition is not exactly the same now living in the United States, our family still gathers and carries the customs as much as we can.
The winners of the 7th Annual Pixie Awards were recently announced, with the award honoring outstanding individual work in motion graphics, visual effects and animation. Michael Attardi of Dream Balloon Animation said, “The Pixies will someday be the benchmark with animators as an award of quality and talent.” As we shared last year, we’re glad to see the Pixie Awards bring attention to the innovative people behind the scenes.
We’re excited to announce that Neoscape has been recognized this year as a platinum winner for two animation projects as well as a personal project – our studio reel from 2015. Congratulations to the other talented winners, we’re honored to be in your company.
News hit this month in the Washington Business Journal that New York developers Rockrose Development Corp. and Spitzer Enterprises are teaming up to work on Alexander Court in downtown D.C. The project is slated for completion by the end of 2017. View our rendering of the project below.
Doha Metro construction is well underway
On the other side of the world, more than 61 kilometers of tunnels have been completed and 37 stations are currently under construction for the Doha Metro project in Qatar, according to ArabianBusiness.com. Doha News also shared that more than half a million residents are expected to use the country’s metro by 2021, with completion of the first phase reported by 2019. Check out our short film that showcases the Doha Metro:
Multi-purpose parking at Pike & Rose
As part of phase two of development, the garage at Maryland’s Pike & Rose will be powered by newly-installed solar panels – which will produce enough electricity a year to power lights and electric vehicle charging stations in the garage and to the surrounding electrical grid. Read more about one of the country’s largest solar canopy systems in Bethesda Magazine, and see a rendering we created for this project:
Kushner Cos. invest in Times Square Building
News that Kushner Cos. purchased the 250,000-square-foot retail component of the historic Times Square Building for $296 million made headlines this month in REBusinessOnline and Real Estate Weekly. Read more details about the project, for which we created renderings:
Designers “play house” and bring aesthetic to new endeavors
From Versace to Fendi, designers are taking on new challenges off the catwalk – bringing their design aesthetic to properties like the Mansions at Acqualina in Miami among others. The London Evening Standard explores this trend. Take a look at our rendering of these Miami residences below:
Singapore’s Changi Airport is a crown jewel
The Telegraph recently made a list of the best airports in the world to get stranded at, and Singapore Changi was at the top of the list. Our rendering illustrates the airport features – like the indoor waterfall (called the “Jewel”) – that are part of why Changi is often considered the “pinnacle of transport hubs.”
Today we say a fond farewell to our wonderful Battersea studios, Doodle yard, bar and beach. Although we are sad to leave, we are also excited about our new home in Vyner Street, we have some exciting plans for the place, so watch this space...
When we moved to Battersea over ten years ago, the space was run down and virtually empty, but together with our Friends at AllDesign, we transformed it into a lively creative hub. In 2007, we set up our own bar, The Doodle Bar and encouraged a range of creative and independent businesses including The London Distillery, Street Kitchen and Edge of Arabia to join us. We opened TestBed, an experimental arts and events space and refurbished the courtyard and outside area to create our very own beach, where we've hosted numerous events and pop-up food vendors.
Please stop by for a visit at our new premises, in the meantime here’s a few memories of Parkgate Road at it's best.
Lunchtime at Street Kitchen in the Doodle Yard.
Spinning the table football table in the yard.
Storytime Sunday event at the Doodle Bar and beach.
Regular pizza oven pop-up 'Well Kneaded' serving happy customers on the beach.
A Testbed art installation being set up.
Bake off time in the Squint/Opera studios!
Squint holding a workshop with students in the Doodle Bar.
A Friday Show and Tell - The first Messy Goes to Okido episode is shown in the studio.
Lunchtime on the beach in the summer months.
Another scorching day on the beach.
A friendly game of table tennis in the yard.
An art show in full flow in Test Bed.
The beautiful London Distillery interior.
TestBed ready and prepared for a wedding.
One of the Doodle Bar staff showing off his mixology skills.
The Ping Pong challenge.
Foodpreneur event in TestBed with a visit from Richard Branson.
This week we are getting to know the face of our Boston studio, Jackie Schroeder, office manager. Jackie knows everyone at Neoscape (including our New York City folks), and everyone knows Jackie. In fact, her favorite thing about her job is getting to know everyone she works with and helping make their days run as smoothly as possible. She also gets the pleasure of choosing what snacks and beer we have for beer Fridays – something we take very seriously at Neoscape. Jackie brings the level of energy and enthusiasm she had in college when she was involved in theatre to her job at Neoscape every day. Meet Jackie here:
What is a typical day like for you?
I normally come into the office at 8:15a.m. to set everything up for the day. I organize the office, set up conference rooms, etc. I spend most days working on expenses for the company, managing billable invoices, ordering supplies and booking travel. Usually I am always tasked with something new to help make the office efficient. My biggest clients are the employees, and I am here to make their environment run smoothly.
What is your biggest work perk?
My biggest work perk would have to be office purchases. I get to choose what snacks we have, beer Friday beers and office supplies.
What do you love most about your job?
My favorite thing about my job is knowing everyone that I work with, and getting to know most of our clients. I enjoy interacting with others, and my job as office manager makes me a liaison between our Boston and New York studios. I know all of our employees. I also speak to clients regularly, and enjoy getting to know who we work with, and different projects we are working on.
What is your staple work outfit?
As most of our employees know, I LOVE fashion. My walk-in closet is quite the sight to see! As the face of Neoscape’s Boston studio, I keep my outfits casual yet professional. Fall is my favorite season so my go-to is always skinny pants, a baggy sweater/loose top and a scarf (because I am always cold in our studio) and boots.
We hear you have a background in music and acting. What’s the coolest production you’ve ever been in?
It’s so hard to choose! I have been a part of so many great shows both big, and small. I like to judge “cool” factor based on the amazing cast and crew you work with, as well as the audience members. I went to SUNY Purchase, and one of my favorite productions was The Rocky Horror Show. I had performed in the same musical as Janet in 2007, but in this production I was Magenta. The character had such broad range, and I have never belted so high in my life! Being a college production, in the enormous Pepsico Theater, the crowd was HUGE. So many people in the audience participated, and the cast was amazing.