Today, the Boston Bruins and Boston Landing hosted a groundbreaking ceremony for the team’s new practice facility right next to New Balance’s new headquarters. We created renderings of the 75,000-square-foot arena — which has been named The Warrior Ice Arena. The new arena brings the Bruins “back to Boston” and will replace the Ristuccia Arena in Wilmington, where the Bruins have practiced since the 1980s.Congratulations to all involved in this project.
Q: You recently relocated from Detroit. Why did you decide to move to Massachusetts? What has been the biggest adjustment?
I decided that Mass was the right choice for a couple of reasons. Firstly, because I have never been to New England, so I thought that would be fun! Secondly, I have family in New York and New Jersey that I never really get to see, so this brings me closer to them. Lastly, I love to travel and from here I can get to all of the great vacation spots quickly. There are many other things I could add to this list, too.
The biggest adjustment would be my mode of transportation right now. I am used to driving everywhere, since first getting my driving permit back when I was 15 years old. Going without a car and taking public transportation now is a weird feeling, but it’s kind of fun at the same time. There’s also the weather. I never really got use to the cold when I moved to Detroit.
Q: What are you most looking forward to while working at Neoscape?
I look forward to working on some great projects and making the best films you have seen.
Q: Where do you turn for design inspiration?
Google, haha! I usually check out a lot of my colleagues and friends’ latest work and CGSociety for inspiration for my next project ideas. I have a library of ideas at home for many different projects I want to do, but it always comes down to time. I’m looking forward to completing some of them in the new year.
Q: When you’re not busy working as a compositor at Neoscape, what do you like to do for fun?
At this point in my life I enjoy exploring my environment and traveling to new places. So far this year I’ve been back home to Florida, Mississippi, Georgia, New York, New Jersey, and most recently, Vancouver and now Mass! When I am not traveling or exploring I like to go on photowalks and work on more traditional art projects.
Q: Speaking of fun, what are you looking forward to experiencing now that you live in Boston?
Everything! I want to eat some great foods, see the sights, and maybe get into a little trouble.
Q: Neoscape employees have pretty eclectic tastes when it comes to beer…There’s always something new in the kegerator. On that note, what’s your favorite type of beer?
My favorite beers right now are Flat Tire and Shock Top, but if they’re not available I go with Bluemoon or Dos Equis. In Florida it is always LandShark or Corona.
Q: What would your last meal be?
I’d have to go with my grandma’s fried sheepshead fish and buttered grits. No one cooks it better! That’s a pretty Florida meal. Now I’m hungry!
Q: Pretend you get stranded somewhere for an entire month. Where do you think is the most ideal place to be stranded (that isn’t your place of residence) and why?
On any beach in New Zealand with a cooler full of beers and a honey by my side. And maybe some supplies. Why? Do I really need to explain? First off, New Zealand is a great place for an adventure and it is beautiful. There is nothing but awesome vistas and exploring to do. Secondly, the whole situation sounds like a good time. Thirdly, it’s a month of vacation with no worries.
One of the biggest stories of November was the unveiling of the eight-story digital billboard built by Vornado Realty Trust as part of a redevelopment project. Adweek features our rendering of the billboard, which will light up an entire block of Times Square, from 45th street to 46th Street on Broadway, at a higher resolution than the best television sets on the market. The digital billboard will be a striking feature of Times Square, reaching the eyes of 300,000 pedestrians each day.
Bishan Residential Development Project
Architect Moshe Safdie discusses how to reinvent the apartment building in this TED talk, featuring our renderings of Singapore’s Bishan Residential Development in a discussion around reimagining “the monolithic apartment building.” What is Safdie’s sentiment? Do away with the high-rise and let light permeate densely-packed cities. Check out our video of the project, which brings the viewer on a cinematic journey showcasing design, natural elements and the development’s community.
Chelsea Green Condos
We developed renderings for New York City’s Chelsea Green building at 151 West 21st Street, a popular eco-friendly condo building. How popular? Alfa Development started construction on the project and sold out all 50 condos right away. You can see inside – and the views that accompany a Chelsea Green residence – on Curbed New York.
425 Park Avenue
Curbed New York also featured a video we created for 425 Park Avenue, in which the Norman Foster-designed building is seen amidst the changing New York City skyline. You can also catch a glimpse inside the building onYIMBY, where our video is also featured and showcases the building’s height – both compared to the surrounding buildings and within the floors of the skyscraper.
The Ritz-Carlton Residences, Long Island, North Hills
Our renderings and film for The Ritz-Carlton Residences at North Hills were featured on a segment of theLong Island Business Report in which Scott Rechler, Chairman and CEO of RXR Realty, discusses the impact of both commercial and residential development projects underway on Long Island. See what Scott has to say about who is drawn to The Residences at North Hills and how this project will impact the community. We also developed the website for The Residences at North Hills, which you can view here.
This month, The Real Deal reported that Palantir Technologies of Palo Alto signed a 15-year lease for more than 77,000 square feet at 430 West 15th Street in New York City. Working with Atlas Capital, we created renderings, a film, and branding elements for this building.
Former New York Times Building
229 West 43rd Street will be home to technology firm PubMatic, which joins Yahoo! IAC, MongoDB, and Collective as tech tenants taking over the building formerly occupied by the Times. Neoscape, in partnership with The Blackstone Group, created a marketing campaign to pay tribute to the building’s history and unique character. Neoscape created photorealistic 3D illustrations of the open space and even visualized the name of each potential tenant as it would appear illuminated on the rooftop cupola overlooking Manhattan.
These assets, along with print ads and a new website designed to be simple and intuitive with dynamic imagery, is helping to land major tech tenants in this historic building. Commercial Observer says New York City continues to benefit from a booming tech economy. See our rendering for this building below.
Rainbow Room at 30 Rockefeller
After a five-year absence, the historic Rainbow Room at 30 Rockefeller Center reopened with much fanfare. Guests can once again enjoy a spectacular view of the New York City skyline in this landmark room. Neoscape was tasked with two assignments: One was to work with architects Gabellini Sheppard to develop the design of the space. We also worked with Tishman Speyer to develop marketing collateral that showed the space during a grand black tie wedding. Below are a few renderings we created to show off the space. Read more about the reopening in the AP news archive.
Mansion on Madison
A high-end men’s online clothing company is getting its first NYC storefront showroom at 457 Madison Avenue. Trunk Club has leased 26,190 square feet comprising the entire north building of the Villard Houses. Neoscape created all the marketing materials for this project including: branding, brochures a film and renderings. One of our renderings for this project also just won the Hugh Ferriss Memorial Prize from ASAI. Commercial Observer features one of our renderings in this article on the lease announcement.
Changi’s Project Jewel
Our renderings of Changi Airport’s Project Jewel are featured in Singapore’s Straits Times, which reveals details of the $1.57 billion contract to build the project and expand one of the airport’s terminals over the next year or so. Designed by architect Moshe Safdie, Project Jewel will be a 1.4 million-square-foot complex with retail outlets and airport services. We also created renderings and a film during the design of this project.
Intheera of architectural renderings, if you have to ask, it probably isn’t. In the fall Home and Design issue in DeparturesMagazine, Mark Ellwood takes a look at the concept of residential architectural renderings, how they are created, the purpose they serve and how they are used to give people an idealized vision of what’s to come.
Neoscape’s Rodrigo Lopez explains in the piece that few details are impossible to render photo-realistically now. Organic features like hair, plants and trees, which would have stumped designers just a decade ago, can now be created using software. Even water, once so troublesome with its semitransparent, undulating surface, can be simulated in a way that makes you want to touch it.
But there are still more technological advancement coming. Within the next 18 months (according to Lon Grohs, chief commercial officer of V-Ray maker Chaos Group) this type of rendering software that Neoscape uses will be able to combine with hardware like Oculus Rift glasses to create an immersive 3-D virtual-reality rendering that a buyer could experience in his own home.