As Neoscape’s business development manager, I have been a member of CREW Boston for close to three years. CREW is an organization that influences the success of the commercial real estate industry by advancing the achievements of women. This year, I had the opportunity to attend the CREW Convention in New York. Being a CREW Boston member has helped my business development skills and has helped me grow as a leader in the real estate industry.
CREW Convention New York featured keynote speakers from Harvard Business School, CBRE, Ellevest, and the University of Texas.
In a series of four blog posts, I’m going to share top things I learned from the keynotes at the CREW Convention that will help women in real estate’s professional and personal growth.
The first keynote was from Amy Cuddy, a social psychologist, professor at Harvard Business School and the author of PRESENCE: Bringing your Boldest Self to your Biggest Challenges. Amy goes over the power of non-verbal behavior, how to be present and influential and how women can be more confident everyday by changing little things in their behavior. Here are some additional highlights from her keynote and personal experiences I’ve had:
Be victorious in your achievements. Women do not give enough credit to themselves on accomplishments. Revel in your win, you will continue to feel more confident. Amy explained this through research she and other psychologists have conducted. One example was the research of showing test subjects a series of photos of athletes with their hands in the air and the reaction you get from seeing it.
The more you’re confident, the more people will trust you. It’s our nonverbal presentation that sets people apart.
Ditch the pitch and command your pose. When walking into a networking event, it’s always uncomfortable and your stress goes up trying to remember your pitch. Going up to people can be intimidating, but focus on being present and the rest will flow.
Be present. As a business development manager, your presence is heavily relied upon when making connections.
Fill your personal space. Stretch, walk taller, make a little more elbow room when you stand amongst others and think positively. Your facial expression will do the same.
Don’t shy away from rejection, use it as power. When starting in business development, it’s always the fear of rejection that comes to mind, which every human experiences and I think it’s greater in women. What I took from this is rather than always thinking “that guy won’t talk to me” I positioned my emotions as “I’m going to smile, stand taller, feel warm and show why it’s exciting to be in my position at Neoscape because we are doing this, this and this.”
This post is part one in a four-part series by Melissa Desingco, business development manager in Neoscape’s Boston studio.
Recent innovations in exhibition content enable new ways to connect. For the smartphone-owning 81% of adults, there's no better time to be exploring the ways museums communicate information. By downloading an app, visitors can add a layer of data to the existing surroundings through Internet of Things (IoT) technology, connecting the physical and the virtual for the first time. The Internet of Things, an inter-networking of physical devices currently including smartphones, vehicles, and buildings, is growing exponentially, with experts predicting the introduction of 50 billion objects by 2020.
'Knowing what drew your attention during the exhibit would mean the app could deliver a perfect summary for further reading'
Earlier this year Squint/Opera installed a project for the Institute of Engineering and Technology (IET), building an app that acts like a virtual guide around historic building Savoy Place in central London. Once downloaded, the app sits in the background of the smartphone and ‘wakes-up’ when it comes into contact with a beacon. The app reads the unique beacon it is nearest to, then talks to the cloud and pulls down the relevant content, displaying it back to the visitor instantly. The beacons themselves are tiny, battery powered devices, emitting signals from 1m to 20m and are placed around the building, giving visitors their own personal guide around the space and displays.
This simple use of IoT marks a breakthrough in how museums connect, for the first time able to display digital content and then react based on real-time visitor analytics. The museum can now know, for example, what the most popular beacon was (and therefore exhibit or location), how long the visitor spent there and where they went next, allowing the museum to understand physical location data in the same way as web analytics.
For a more personalised experience there’s an opportunity to use IoT both ways and enable exhibits to react to the users that they come into contact with. The capture of this information could enhance the guests experience even after visiting the museum. Knowing what drew your attention during the exhibit would mean the app could deliver a perfect further reading list. Crucially, all the data about what’s working, and what isn’t, is collected in the background and can form part of the procurement process when the space is updated.
Ultimately, the combination of a popular technology, visitors being motivated to download a genuinely useful and informative app and real-time analytics is a potential game changer for museums. For a relatively small investment they can connect, enhance, personalise and understand more about their visitors - at least 81% of them.
This month, GeekWire revealed that Amazon has completed a lease for all 354,000 square feet of office space at Centre 425 located in downtown Bellevue, Wash. The tech giant originally started out of founder Jeff Bezos’ Bellevue garage before permanently planting its flag in Seattle. The Seattle Times reported that the 16-story building is expected to accommodate 2,245 people during a typical work day. Construction of Centre 425 is set to be completed sometime this fall. See our rendering of the building above.
After the recent completion of the Doha Metro tunneling project, work has started on several underground stations. Middle East Construction News reported this month that the project has had a significant impact on developing the national economy. Set to become the world’s largest metro station, the project is expected to be completed by 2030. Check out our film above for a preview of the Metro in action
D.C.’s Union Station restored to its century-old splendor
This month, The Washington Post reported on the official end of a five-year, $20 million restoration project at Union Station in Washington D.C. The soaring Main Hall of Union Station was restored to its grandeur after being damaged by an earthquake in 2011. The Main Hall’s barrel-vaulted ceiling was reinforced with “seismically sound” steel framing, repainted, and detailed with 120,000 sheets of 23-karat gold leafing. See the breathtaking details for yourself in our rendering above.
This month, The Boston Globe reported that developer Michael Ades hopes to begin construction of a nine-acre, four-building complex of housing, hotels, office and lab space next door to Assembly Row. Ades plans to launch the project in several phases, the first being a 188-room hotel and 147-unit apartment building along Foley Street. Pending city approval, the project is expected to kick-off in 2017. Want more insight into what this burgeoning area will look like? Our film above offers a first look at Assembly Row.
The Celtics break ground at Boston Landing
Construction at the Boston Celtics’ new 70,000-square-foot practice facility began this past month at Boston Landing. The Boston Business Journal reported that New Balance will be the official sponsor of the facility, and it will be named after late Celtics president and coach Arnold “Red” Auerbach. Designed by Boston-based Elkus Manfredi Architects, Banker and Tradesman shared that the facility will have a 40-foot glass wall overlooking the Massachusetts Turnpike. Slated for completion in Spring 2018, the 15-acre mixed-use development is positioned to be the “western gateway” to Boston.
Each year, Graphic Design USA honors the best graphic design work in the industry with the annual American Graphic Design Awards. For the 53rd year, the organization has identified the most talented designers and effective campaigns, and we’re proud to be included among the winners. Whether we’re designing a luxury lookbook or ads for the new southern gateway to Seattle, we strive to put forth work that we are excited by and proud of. This year’s winning projects include Urban Visions’ “S” ad campaign, the Alexander Court lookbook and website and Northwood Investors’ 100 Broadway website. Here’s a look at the story and design behind each:
Urban Visions “S” Ad Campaign
With the intention of creating a project as the southern gateway to Seattle, Urban Visions set out to develop ‘S,’ a mixed-use, seven-building, seven-acre project with more than 1.2 million square feet of office space. But the Urban Visions team didn’t want ‘S’ to be labeled as a typical office park – as a result, we worked with the team on an ad campaign together that was anything but typical. In creating a brand identity that would entice people to ask “What is S?” we needed to find the right thematic balance while embracing the project’s location – both its historically industrial neighborhood as well as access to the water. The result was a series of three ads with different themes that explore the most important elements of the project. For the first, we took a macro approach and emphasized the themes of nature and sustainability while integrating Seattle into the brand’s identity. Addressing the theme of transportation, the second ad showcased the project as a highly accessible entry point to the city. The third ad and its theme centered on curiosity, offering a glimpse into everyday life in the building.
Alexander Court Lookbook and Website
We worked with Rockrose Development Corp. on the redevelopment of Alexander Court, a trophy office development located just outside of Washington D.C.’s Central Business District and designed by Pelli Clarke Pelli. Our challenge was to show off the luxury nature of this project across every marketing medium, which we did through our website design (also a winner of a GDUSA American Web Design Award) and lookbook. Beyond the website, we created renderings of both the interior and exterior of the building to showcase its size and amenities. Our film, lookbook, brochure and virtual reality app also highlight these amenities, giving viewers a multi-platform, multi-media experience of the 1 million-square-foot office tower that feels sleek and sophisticated.
Located in the center of Lower Manhattan, 100 Broadway has been transformed by Northwood Investors into a state-of-the-art, newly renovated building. We designed the building’s website in order to showcase the amazing opportunity for tenants at 100 Broadway: a rare, boutique full-floor office presence combined with a tenant-exclusive elevator lobby, protected views of downtown’s historic architecture and a new all-glass entrance with the lobby renovated to its original elegance. The website successfully highlights 100 Broadway’s architectural elegance, historical integrity, modern features and tremendously desirable amenities and transit access by design.
390 Madison Avenue secures first post-renovation tenant
This month, Bisnowrevealed that Hogan Lovells will be 390 Madison Ave’s first tenant following the building’s dramatic overhaul. The law firm is currently negotiating a 200,000-square-foot stake with building owner Clarion Partners. Crain’s New York reported that the building has undergone substantial renovation work, including removing entire floors to increase the ceiling heights of the once-cramped office spaces. Renovations are set to be completed by early next year. See our rendering of the building above.
The Doha Metro has reached another milestone. The National has confirmed that Qatar Rail has completed the 111 kilometers of tunneling work required to deliver the first phase of the project. The end of tunneling means that the first phase of the major project is now more than 50 percent complete. The Doha Metro is set to become the world’s largest metro station and is slated for completion in 2020. Check out our film above for a preview of the Metro in action.
Assembly Row’s condo sales soar a year before opening
This month, Curbed Boston reported that more than 45 percent of Assembly Row’s condos have been spoken for after just eight weeks of pre-sales. Collaborative Companies, the marketing firm charged with selling the condos, says that some units have traded for more than $1,000 per square foot – a historic price for the neighborhood. The condos will be part of a larger, 13-floor development that includes retail and a 159-key Autograph Collection Marriott. Interested in what life at Assembly Row would be like? Our film above offers a first look at the experience.
Verizon and workspace provider Regus announced a deal earlier this year that would relocate Verizon employees into Regus co-working spaces in 47 cities across the U.S. According to Real Estate Weekly, the first move-ins happened this summer at Regus’ 230 Park Avenue location. Other tenants in the 34-story tower include analytics firm Reed Elsevier and mattress maker Casper. Verizon’s move to 230 Park Avenue comes after Monday Properties reintroduced this iconic NYC building. We created the film above to illustrate the building’s transformation over time.
Canadian Embassy consolidates with move to 237 Park Avenue
Just in time for the United Nations General Assembly this September, news broke that the two Canadian offices had plans to conjoin their offices at 237 Park Avenue. The Permanent Mission of Canada to the United Nations and the Consulate General of Canada signed on to a new lease and 77,000 square feet of space, according to Commercial Observer. According to city records, RXR Realty purchased the 1.2-million-square-foot building in October of 2013 for $810 million and spent $50 million on renovations thereafter. During the renovation and repositioning process we collaborated with RXR Realty to share how 237 Park Avenue had transformed through a film, highlighting the building’s new identity and its modern, minimal look and feel.