We’re honored to announce that our film for the Tysons Towerin Washington D.C. won the award of excellence for best marketing video at the NAIOP Northern Virginia Awards ceremony. The film highlights the 22-story building including office spaces with panoramic views, and column-free designs on the floors. It also showcases the amenities of the property including over 300 shops and restaurants, a plaza with an outdoor café, a convention center, a rooftop garden and more. We also produced a film that tells the story of the overall development ofTysons Tower Corner Center. You can watch the winning film below.
It was a pleasure to work with our client Macerich, and congratulations to everyone else involved in this project: The tower manager Hines, Gensler for architecture and design, and CBRE, the broker of the development.
When a client asks us to visualize a development project with a rendering or a film, the result often shows how a user would experience the building, as well as reflect its architectural anatomy – to give a sense of its shape and dimension, inside and out.
Earlier this week, renderings that we produced for Zaha Hadid and AECOM’s design for the 2022 FIFA World Cup stadium in Qatar were officially released. But the “anatomy” of the project quickly became more literal. And then this happened: global headlines proclaimed that the project looked like, well, part of the female body. There was coverage in most of the architecture press, which noted that Hadid’s inspiration came from a local fishing boat – the Arabian dhow. But the reports by the mainstream press, from the Guardian to the Huffington Post, were different. There was even a lengthy riff on Jon Stewart’s Daily Show.
It’s not every day that architectural visualization permeates several news cycles around the world. But honestly, we’re not surprised. Not because of what Hadid designed, complete with her signature curves, but because visualization is meant to instigate discussion. It is always a powerful tool.
Rob Wing joins our New York City team with seven years of international experience crafting exceptional marketing and branding campaigns and visual identities. His knowledge covers a broad spectrum of media, including: digital, web, print, film, animation, VFX and more. He has worked with clients in a wide range of industries, such as advertising, architecture, branding, entertainment, industrial design, marketing, oil and gas and real estate development, spanning large multinational corporations to small design shops.
Rob has also worked overseas as he is a founding member of Diiz, a leading creative production studio in Oslo, Norway. Rob was responsible for building the Diiz brand and developing client relationships.
We’re excited to have Rob as a member of our team and this fun Q&A helps us get to know him even better:
Q: When you’re not working as a creative director at Neoscape, what do you like to do for fun?
I’m generally out riding my bike. It’s a great release and allows you to get away for hours, either by myself or with teammates. It never really gets old. I also spend a lot of time with the wife and my 11-month-old daughter, which is always fun.
Q: If you could have any superpower, what would it be and why?
Atmokinesis, the ability to change the weather, would be pretty nice. I’ve ridden my bike in too many 35-degree rainstorms than I care to remember.
Q: Do you have any unique hobbies or hidden talents?
Not sure I’d quite call it a “talent,” and my neighbors would probably not call it hidden, but I’ve played the guitar for a number of years. Big fan of Scandinavian metal, so more often than not I’m playing through monster reference headphones, so I don’t drive everyone else crazy.
Q: You recently lived in Norway before joining Neoscape. What was it like to live in Norway after having spent so much time in New York?
Norway and NYC are polar opposites. The country’s population is about half the size of NYC for starters. It’s very clean and quiet, and a beautiful place to travel around. The Nordic skiing is amazing and a 20 minute subway ride away from the city center. It felt a bit like a long vacation while there, but all vacations must end and both my wife and I were drawn back to NYC for the friends and family, and of course the professional opportunities are huge here.
Neoscape Vice President Bryan Holmes, our New York-based Creative Director Rob Wing and Business Development Manager Patrick Redmond are at booth 12 at the Washington, D.C. Economic Partnerships’ (WDCEP) Annual Meeting & Development Showcase today.
At booth number 12 we will discuss new technologies and approaches for marketing real estate, including some of our recent work in the D.C. area, including One Freedom Plaza and 1200 Seventeenth Street. We have been using iPad apps to help market several buildings. For One Freedom Plaza we designed 3D illustrations, an iPad app, and a website to market this new, signature building designed by Helmut Jahn. The glass, jewel-like design of the building is intended to attract top-tier corporate tenants with the help of these elegant, straight-forward and contemporary assets.
1200 Seventeenth Street is a premier office space available for lease in D.C. To help market this building to modern, forward-thinking companies, we designed 3D illustrations, an iPad app, a website and print ads. These innovative and effective leasing tools leveraged the building’s beautiful design.
“The marketing materials Neoscape designed for 1200 Seventeenth Street, including the iPad app and website, have been a tremendous asset in Akridge’s efforts to lease the property. Although the project is still under construction, the app has allowed potential Clients to not only visualize the property, but to also interact with its design and layout. Neoscape’s marketing materials helped Akridge sign an important Client to the property and we continue to use those materials to market the remaining space.”–Meaghan Treanor, marketing coordinator at Akridge
The film Housing First is the result of a partnership between Neoscape and the United Way. For the past four years, Neoscape has pledged to “Live United” by producing inspirational films for the United Way’s annual Real Estate and Building Industry Breakfast.
To celebrate the 20th anniversary of the breakfast and create a film that could have a wider reach beyond the breakfast’s large audience, Housing First departed from the breakfast’s traditional documentary films.
The goals of the film were simple – to educate the viewers on the breakfast’s great accomplishments; inform them of what the $33 million dollars raised have provided for; and remind the viewers that there is still much more work to be done.
To meet these goals, a script was written with a simple but urgent message. Neoscape’s motion graphics team illustrated and designed animations that depicted the story of a homeless family and the impacts of housing. The filmmakers hoped to capture the attention of the audience through fast-paced and entertaining visuals but, more importantly, to touch and educate them.
Housing First was viewed by more than 1,200 people at the breakfast and inspired many of them to donate. The film will continue to be used in United Way’s marketing efforts and hopefully motivate more people to support the great cause.